Why do stock prices rise over time?

If a company's market cap is meant to represent the discounted cash flows in perpetuity at a given cost of capital and growth rate, why, on average, do stock prices rise over time? Wouldn't that only occur if the variables like cash flow or growth rates are consistently underestimated?

Joshua Escalante Troesh is the #1 ranked* advisor nationally on Investopedia Advisor Insights.

Joshua Escalante Troesh is the #1 ranked* advisor nationally on Investopedia Advisor Insights.

Your analysis is actually correct, in that cash flow and growth rates are constantly changing, and generally they are changing for the better. As a result, future cash flow increases at a faster rate than previously expected and the stock price is adjusted up due to these increasing cash flows. Because no one can predict the future, as new facts become apparent they changes the expectations of future cash flows.

This, of course, assumes we are looking at a company’s stock over the long-term. Short term the stock price can go all over the place due to news stories, investor emotions, political uncertainty, and other random factors. The reason cash flow and growth rates continually increase are numerous, but a few of the most common factors include:


As general prices increase, the cash flow to a business for selling it's products will also increase. This of course does not provide a real return to the investor, but it is a component of the rise in stock prices.


The development of new technology allows companies to be more productive, increasing revenues and decreasing costs

Company growth

As a company becomes better known and sells more of their product, their cash flows increase beyond what was originally expected (this can be significantly impactful for small companies).

Population growth

As more people are in the economy, they buy more stuff, which increases company cash flows

New Markets

As other countries become wealthier, and as companies sell to those other countries, cash flows for international businesses increase.

New Products

The development of new products can have a dramatic impact on company sales. An example is how much Apple's future cash flows changed once the iPhone was invented.

Joshua Escalante Troesh is a Tenured Professor of Business and works with people across the country as a fiduciary financial planner. To explore working with him on your personal financial planning and investment advising needs, simply schedule a free Discover Meeting.

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