A focus on Education & Purpose

My Story


Purposeful Strategic Partners grew out of a professor's desire to continue educating and helping students from his Personal Finance class. In 2016, Joshua Escalante Troesh created a website to allow alumni to ask questions about their finances, and shortly after he began publishing articles on personal finance topics. The original website, Purposeful Finance, still exists today as a 501(c)(3) Non Profit dedicated to providing free and low-cost financial planning resources and financial literacy education.

Wanting to take a more active role in helping people, Joshua saw a comprehensive financial planning practice as a way to change people's lives over the long-term. In 2018, Joshua established Purposeful Strategic Partners as an independent fiduciary and fee-only Registered Investment Advisor firm.


From the Founder: Joshua D. Escalante Troesh, MBA

My journey to becoming a financial planner began with me rejecting the profession — twice. In the early 2000s (and again after 2008), a long-time friend asked me to join him at one of the major firms as a financial advisor, but I turned him down multiple times. I wasn’t interested in the sales-oriented culture, the significant conflicts of interest, and other poor practices common in the major firms.

Shortly after the 2008 credit crisis, I began instructing Personal Finance courses at the college I taught at. Watching the incredible impact the course had on students' lives is what finally sparked an interest in joining the financial planning profession. But I wanted to join a profession, and not an industry.

Teaching is a profession, because it is dedicated to improving the lives of the students, not enriching the professors. Sadly, what I saw in much of financial planning was an industry which created products and hired sales representatives to push the products. But I also saw a noble version of financial planning as a service profession where a trusted adviser helped guide clients toward their life goals.

I created Purposeful Strategic Partners with an intention to create a firm which forced the practice of financial planning as a true profession. I chose the Registered Investment Advisor structure so the firm and it's employees would be legally bound as fiduciaries for their clients. A subscription model for the financial planning fees was chosen so the adviser would be judged by the client based on how positively the financial planning changed the client's life. And to avoid conflicts of interest, all revenue would be earned directly from the client; no commissioned product sales, no referral fees, and no other kickbacks of any kind.

I truly believe the two professionals every person needs is a doctor and a financial planner.  Because every goal and every aspect of your life is dependent upon your health and your finances.

I hope you will give me the chance to serve you as your financial partner.

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Take the First Step

We start with a free initial Discovery Meeting to answer your questions, explore your goals, and explain how financial planning can help achieve them.